Elric is a recurring male shopkeeper in GearHead 1. He always appears in the shopping mall of Downtown Snake Lake, selling a variety of personal-sized weapons from his shop, named Evil Elric's House of Hurt. In the mall are two other random shopkeepers, one selling armor and the other selling generic adventuring equipment.
Elric occasionally wanders outside the city to refill a whisky still for a local bartender. He does not seem to be familiar with his own products as he constantly gets trapped in the still by monsters. The PC should then talk to the bartender to rescue him, because he is a good source of quality weapons. You also earn some XP and hero status doing so.
Later in the game, he can provide training for the PC in Armed Combat, Dodge, Heavy Weapons, Mecha Piloting, and Small Arms.
He is a chaotic shopkeeper who will more than willingly buy stolen goods.